Making a difference
Within a matter of moments, you can turn your opinions into rewards for the cause of your choosing. If you are over 16, have an opinion, and can give your time to a cause… Register today
Changing Research
Marketers spend an estimated $18.9 billion on market research each year. The CMO Council is looking to make those dollars really count… for your brand… and for a cause… Learn about who benefits
Making a Dollar Count
Through the Pause to Support a Cause program, charitable organizations around the world have a new showcase, and a new opportunity to welcome a new audience… Read more
-
41% of U.S. consumers believe companies can best improve brand perceptions by increasing their cause sponsorships (Source: Performance Research) -
The total estimated spending on market research was made up of $6.7 billion for US Survey Research Industry and $18.9 billion for Global Survey Research. (Source: Castro.org) -
89% of Americans believe corporations and nonprofits should work together to raise money and awareness for causes (Source: Cone Corporate Citizenship Survey) -
Cause marketing spending is projected to reach $1.57 billion in 2009. (Source: IEG Sponsorship Report) -
Eighty-one percent of corporate donors said they're donating more strategically in 2009. (Source: The LBG Research Institute)
-
Santa Paula Community Emergency Response Team The Community Emergency Response Team (CERT) Program educates people about disaster preparedness for hazards that may impact their area and trains them in basic disaster response skills, … Read more
-
Partners in Health Partners In Health (PIH) is a Boston, Massachusetts-based non-profit health care organization dedicated to providing a "preferential option for the poor". Read more
-
Autism Society The Autism Society exists to improve the lives of all affected by autism by increasing public awareness about the day-to-day issues faced by people on the spectrum, advocating for… Read more
-
AkashayaPatra Foundation The Akshaya Patra Foundation, a non-profit, secular trust, evolved the school meal program in the year 2000. It started as a pilot project in five schools in Bangalore, feeding 1,500 children… Read more
-
Food For The Poor, Inc. Food For The Poor is a international relief and development charity that feeds two million poor everyday. Food For The Poor's Christian relief programs and projects are helping… Read more
-
This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
-
This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
-
This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
-
This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
-
This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.
| Industry News | Expert Blog Share some ideas with one of the most passionate boosters of the Pause to Support a Cause initiative, Ed Martin, Director, International Insights & New Methods, The Hershey Company, and the Pause to Support a Cause Campaign Director & Senior Fellow of the CMO Council Read a recent Q&A with Ed |
Media Coverage
04.6.11 Companies and Causes: Social Media Jumpstart a Marketing Revolution - Arianna Huffington Read more
04.4.11 Cause Marketing News Headlines - Read more
|
Chief Marketing Officer Council
Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council 
Pause Panel
Strategic Sponsors & Partners
Brand Boosters

















Share some ideas with one of the most passionate boosters of the Pause to Support a Cause initiative, Ed Martin, Director, International Insights & New Methods, The Hershey Company, and the Pause to Support a Cause Campaign Director & Senior Fellow of the CMO Council

