Its real power lies in enabling people to do something for a cause which they specifically care about.
- Ed Martin , Director, International Insights & New Methods, The Hershey Company
82% of consumers said that cause-related marketing enabled them to support a charity or cause more than they would have otherwise.
Raising money for charity is tough right now due to the world’s strained economy. But an innovative fundraising program from the Chief Marketing Officer (CMO) Council and its partners, the U.S. Chamber of Commerce and the Custom Publishing Council, will help non-profits attract donations in a very creative way, starting in 2010.
Your Mission
Create video, print and banner ads to be used as public service announcements by Pause to Support a Cause and the CMO Council to promote interest and involvement in the campaign.
The target audience is consumers around the world, and your ads should make these global consumers want to participate in the Pause to Support a Cause initiative and make the world a better place.
LEARN MORE AND SIGN UP NOW
Awards
Grand prize winners will be selected by a jury made up of:
- Chief Marketing Officer Council members
- U.S. Chamber of Commerce members
- Custom Publishing Council members
- Selected media partners who are committed to featuring the winning work in diverse print, broadcast, cable and internet channels
The Grand Prize: A Once in a Lifetime Trip to Africa
One grand prize winner and a guest will receive a trip to Africa ($6,000 value) to contribute to charitable efforts in the field, while being introduced to tribal customs, encountering spectacular wildlife, and engaging in an unparalleled social and educational experience with the Freeplay Foundation.
Runners Up: A Trip to New York City and Portfolio Review
Two runners up will each receive a trip to New York ($1750 value) and an opportunity to showcase their portfolio in front of the creative heads of some of the largest advertising and media companies in North America.
Additional Community Awards
Zooppa staff and the Zooppa community will award over $10,000 of merchandise from CDW, a reseller of computer, camera, software and technology products.
Even More...
The best work will be showcased at the CMO Council’s Global Summit meeting in February of 2009, and featured in an online gallery on their website.
Additionally, every entrant qualifies for the selection and inclusion of their work in a new online Non-Profit Creative Sourcing Center (on the Pause to Support a Cause web site) that will connect you with causes seeking to better present and take their public service messages to donors worldwide. The CMO Council will also feature and promote the Creative Sourcing Center on their affiliate websites.
To learn more about this exciting creative challenge, visit our Pause to Support a Cause program on Zoopa.
How It Works
Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.
See how it works 
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The first step in revolutionizing how we give, how we research, and how we accept assistance starts with registering with the Pause to Support a Cause program. Choose to get involved personally, request more information on how to become a corporate user of the Pause Research Panel, or register your charitable organization and start tapping into a broad audience of invested, philanthropic consumers looking to learn more about how to support causes that strike a chord. Register today
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Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council
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