Making a difference
Within a matter of moments, you can turn your opinions into rewards for the cause of your choosing. If you are over 16, have an opinion, and can give your time to a cause… Register today
Changing Research
Marketers spend an estimated $18.9 billion on market research each year. The CMO Council is looking to make those dollars really count… for your brand… and for a cause… Learn about who benefits
Making a Dollar Count
Through the Pause to Support a Cause program, charitable organizations around the world have a new showcase, and a new opportunity to welcome a new audience… Read more
-
41% of U.S. consumers believe companies can best improve brand perceptions by increasing their cause sponsorships (Source: Performance Research) -
The total estimated spending on market research was made up of $6.7 billion for US Survey Research Industry and $18.9 billion for Global Survey Research. (Source: Castro.org) -
89% of Americans believe corporations and nonprofits should work together to raise money and awareness for causes (Source: Cone Corporate Citizenship Survey) -
Cause marketing spending is projected to reach $1.57 billion in 2009. (Source: IEG Sponsorship Report) -
Eighty-one percent of corporate donors said they're donating more strategically in 2009. (Source: The LBG Research Institute)
-
Humane Society of the United States
is the nations largest and most effective animal protection organization-backed by 11 million Americans, or one in every 28. Established in 1954, The HSUS seeks a humane and sustainable… Read more
-
Gifts in Kind International links donor resources to enhance, empower, and restore communities and people in need. It receives donations from thousands of companies and distributes these donations to more than 150,000… Read more
-
Save the Children Save the Children is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world. Recognized for our commitment to… Read more
-
Children Safety Centers Children's Safety Centers is Minnesota's leader in providing supervised visitation and exchange.
Read more
-
Crossroads for Growth Inc. Crossroads for Growth Inc. is a non-sectarian, non-profit organization founded in July of 2009. The mission of Crossroads for Growth is to provide relief to New Jersey’s… Read more
-
This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
-
This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
-
This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
-
This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
-
This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.
| Industry News | Expert Blog Share some ideas with one of the most passionate boosters of the Pause to Support a Cause initiative, Ed Martin, Director, International Insights & New Methods, The Hershey Company, and the Pause to Support a Cause Campaign Director & Senior Fellow of the CMO Council Read a recent Q&A with Ed |
Media Coverage
04.6.11 Companies and Causes: Social Media Jumpstart a Marketing Revolution - Arianna Huffington Read more
04.4.11 Cause Marketing News Headlines - Read more
|
Chief Marketing Officer Council
Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council 
Pause Panel
Strategic Sponsors & Partners
Brand Boosters
















Share some ideas with one of the most passionate boosters of the Pause to Support a Cause initiative, Ed Martin, Director, International Insights & New Methods, The Hershey Company, and the Pause to Support a Cause Campaign Director & Senior Fellow of the CMO Council

