take the survey and choose your cause
Making a difference
Making a difference
Within a matter of moments, you can turn your opinions into rewards for the cause of your choosing. If you are over 16, have an opinion, and can give your time to a cause… Register today
Changing Research
Changing Research
Marketers spend an estimated $18.9 billion on market research each year. The CMO Council is looking to make those dollars really count… for your brand… and for a cause… Learn about who benefits
Making a Dollar Count
Making a Dollar Count
Through the Pause to Support a Cause program, charitable organizations around the world have a new showcase, and a new opportunity to welcome a new audience… Read more
  • 41% of U.S. consumers believe companies can best improve brand perceptions by increasing their cause sponsorships (Source: Performance Research)
  • The total estimated spending on market research was made up of $6.7 billion for US Survey Research Industry and $18.9 billion for Global Survey Research. (Source: Castro.org)
  • 89% of Americans believe corporations and nonprofits should work together to raise money and awareness for causes (Source: Cone Corporate Citizenship Survey)
  • Cause marketing spending is projected to reach $1.57 billion in 2009. (Source: IEG Sponsorship Report)
  • Eighty-one percent of corporate donors said they're donating more strategically in 2009. (Source: The LBG Research Institute)
  • Serenity Foundation The Serenity Foundation was created as a Legacy project for Serenity Burns who was diagnosed with Acute Lymphoblastic Leukemia on May 24th, 2008. The purpose of the foundation is to… Read more
  • Donorschoose.org is an online charity that makes it easy for anyone to help students in need by allowing American public school teachers to post classroom project requests on its site. Requests range from… Read more
  • Prevention and Protection of Abused Children Prevention & Protection of Abused Children, Inc. (PPAC) believes in the quality of life for children and families of all races, color and creed. It is our mission to ensure… Read more
  • PI Bags The Pi Foundation, based in Baltimore, MD, was created in 2008 to manage and expand the marketing, sales, and distribution of Pi Bags in the U.S. through retail sales and web-based… Read more
  • Marine Toys for Tots Foundation primary goal is to deliver, through a shiny new toy at Christmas, a message of hope to needy youngsters that will motivate them to grow into responsible, productive, patriotic citizens and… Read more
  • This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
  • This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
  • This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
  • This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
  • This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.
Industry News
10.19.11   Nonprofits Squeezing Resources to Serve More - Susan Campbell Read more Read press release
10.18.11   How the Top 50 Nonprofits Do Social Media - Frank Barry Read more Read press release
09.26.11   Leveraging Social Media for Social Good - Bindu Nair Maitra Read more Read press release
09.4.11   In Down Economy, Nonprofits Explore Profit-Making Ventures - Vanessa Small Read more Read press release
Expert Blog Ed BlogShare some ideas with one of the most passionate boosters of the Pause to Support a Cause initiative, Ed Martin, Director, International Insights & New Methods, The Hershey Company, and the Pause to Support a Cause Campaign Director & Senior Fellow of the CMO Council

Read a recent Q&A with Ed Read more     
Media Coverage
04.6.11   Giving ain't easy - Brian Tarran Read more Read press release
04.6.11   Companies and Causes: Social Media Jumpstart a Marketing Revolution - Arianna Huffington Read more Read press release
04.4.11   Cause Marketing News Headlines - Read more Read press release
04.4.11   How Market Researchers Can Help Nonprofits - N/A Read more Read press release
Chief Marketing Officer Council

Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council

Strategic Sponsors & Partners
Brand Boosters
About the Program
Pause to Support a Cause will connect global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating" in funded market research programs around the world. More Read more

Overview presentation Download Read more
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