Resources

Articles
Blogs
09.26.11 · Leveraging Social Media for Social Good - Bindu Nair Maitra - Campaign India Campaign India talks to two social media professionals Beth Kenter, CEO, Zoetica (pictured, left) and Gaurav … Go to article
09.04.08 · Promoting Corporate Social Responsibility - David R. Butcher - ThomasNet Promoting corporate social responsibility in a time where businesses are very cost conscious is very hard. Explains… Go to article
Corporate Responsibility Matters This blog helps encourage strategic thinking and creative insight to discussions about the evolution of CR strategy and practice. Go to blog
Authentic Organizations Compiles an array of authenticity issues and examples of organizations. Go to blog
 
Books
Facts & Stats
Cause Marketing Cause Marketing Author Joe Marconi has created the most comprehensive book on this timely subject.… Purchase from Amazon
Brand Spirit: How Cause Related Marketing Builds Brands Brand Spirit: How Cause Related Marketing Builds Brands In Brand Spirit, they explain the way a number of such campaigns--including the American… Purchase from Amazon
76% of consumers are willing to pay more at the cash register for environmentally friendly products. (Opinion Research Corp) Read more
Corporate giving, which is closely tied to corporate profits, is projected to have decreased 4.5 percent (-8 percent in … Read more
Giving in worst economic climate since Great Depression exceeds $300 billion for second year in a row. (Giving USA Foundation) Read more
How It Works Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.

How Does It Work?

See how it works See how it works
The first step in revolutionizing how we give, how we research, and how we accept assistance starts with registering with the Pause to Support a Cause program. Choose to get involved personally, request more information on how to become a corporate user of the Pause Research Panel, or register your charitable organization and start tapping into a broad audience of invested, philanthropic consumers looking to learn more about how to support causes that strike a chord. Register today Read more

Chief Marketing Officer Council

Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council

Strategic Sponsors & Partners
Brand Boosters
About the Program
Pause to Support a Cause will connect global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating" in funded market research programs around the world. More Read more

Overview presentation Download Read more
Newsletter
Subscribe to receive important updates