take the survey and choose your cause
Making a difference
Making a difference
Within a matter of moments, you can turn your opinions into rewards for the cause of your choosing. If you are over 16, have an opinion, and can give your time to a cause… Register today
Changing Research
Changing Research
Marketers spend an estimated $18.9 billion on market research each year. The CMO Council is looking to make those dollars really count… for your brand… and for a cause… Learn about who benefits
Making a Dollar Count
Making a Dollar Count
Through the Pause to Support a Cause program, charitable organizations around the world have a new showcase, and a new opportunity to welcome a new audience… Read more
  • 41% of U.S. consumers believe companies can best improve brand perceptions by increasing their cause sponsorships (Source: Performance Research)
  • The total estimated spending on market research was made up of $6.7 billion for US Survey Research Industry and $18.9 billion for Global Survey Research. (Source: Castro.org)
  • 89% of Americans believe corporations and nonprofits should work together to raise money and awareness for causes (Source: Cone Corporate Citizenship Survey)
  • Cause marketing spending is projected to reach $1.57 billion in 2009. (Source: IEG Sponsorship Report)
  • Eighty-one percent of corporate donors said they're donating more strategically in 2009. (Source: The LBG Research Institute)
  • AmeriCares AmeriCares is a nonprofit disaster relief and humanitarian aid organization which provides immediate response to emergency medical needs-and supports long-term humanitarian assistance… Read more
  • PETCO Foundation The PETCO Foundation has served as a voice for companion animals across the country since 1999. Each year, we help animal-welfare organizations find lifelong, loving homes for millions of… Read more
  • St. Mary's Hospital St. Mary's Hospital is a 200-bed, level one district hospital that is partially self funded. The hospitals special projects focus on the comprehensive treatment of HIV/AIDs as well as… Read more
  • Young Survival Coalition Young Survival Coalition (YSC) is dedicated to the critical issues unique to young women and breast cancer. YSC works with survivors, caregivers and the medical, research, advocacy and… Read more
  • Universal Giving UniversalGiving (www.UniversalGiving.org) ensures that donors and volunteers find the right opportunity, in the right country, right now! Through our web-based marketplace, we build a trusted… Read more
  • This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
  • This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
  • This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
  • This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
  • This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. Join
Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.
Industry News
10.19.11   Nonprofits Squeezing Resources to Serve More - Susan Campbell Read more Read press release
10.18.11   How the Top 50 Nonprofits Do Social Media - Frank Barry Read more Read press release
09.26.11   Leveraging Social Media for Social Good - Bindu Nair Maitra Read more Read press release
09.4.11   In Down Economy, Nonprofits Explore Profit-Making Ventures - Vanessa Small Read more Read press release
Expert Blog Ed BlogShare some ideas with one of the most passionate boosters of the Pause to Support a Cause initiative, Ed Martin, Director, International Insights & New Methods, The Hershey Company, and the Pause to Support a Cause Campaign Director & Senior Fellow of the CMO Council

Read a recent Q&A with Ed Read more     
Media Coverage
04.6.11   Giving ain't easy - Brian Tarran Read more Read press release
04.6.11   Companies and Causes: Social Media Jumpstart a Marketing Revolution - Arianna Huffington Read more Read press release
04.4.11   Cause Marketing News Headlines - Read more Read press release
04.4.11   How Market Researchers Can Help Nonprofits - N/A Read more Read press release
Chief Marketing Officer Council

Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council

Strategic Sponsors & Partners
Brand Boosters
About the Program
Pause to Support a Cause will connect global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating" in funded market research programs around the world. More Read more

Overview presentation Download Read more
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