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Its real power lies in enabling people to do something for a cause which they specifically care about. - Ed Martin , Director, International Insights & New Methods, The Hershey Company

82% of consumers said that cause-related marketing enabled them to support a charity or cause more than they would have otherwise.

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Chief Marketing Officer Council

Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council

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Pause to Support a Cause will connect global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating" in funded market research programs around the world. More

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