09.26.11 · Leveraging Social Media for Social Good - Bindu Nair Maitra - Campaign India Campaign India talks to two social media professionals Beth Kenter, CEO, Zoetica (pictured, left) and Gaurav Mishra, CEO, 20:20 Social (pictured, right) to understand how brands can use social media to fulfil CSR goals. What do you believe are the positive rub-offs for brands that use social media to align themselves with a specific social cause? Go to article
08.17.11 · P&G touches millions with philanthropy - Karachi - International Herald Tribune Proctor and Gamble, one of the largest consumer goods companies in the world, claims that well over 22 million Pakistanis have benefited from its corporate social responsibility initiatives over the course of the two decades the firm has had a presence in Pakistan. Go to article
08.09.11 · CSR is dead, long live social enterprise - Dermot Egan - Guardian We must move in to an era where companies do not separate themselves from the consequences of their operations, we must champion shared values Go to article
08.09.11 · Viva Cause Marketing! - David Hessekiel - MediaPost At the Cause Marketing Forum, we're scratching our heads over a paradox. Every day we see more companies and brands engaging with causes, but many of them shy away from describing their efforts as "cause marketing." Go to article
08.09.11 · Levi's Latest 'Go Forth' Effort: Strictly Social - Sarah Mahoney - MediaPost With the "Go Forth" campaign moving into its third year, Levi's is taking a new approach for the fall season, launching its first-ever global spot exclusively on Facebook. Go to article
07.27.11 · Only 37% Have Purchased Products Associated With Causes in the Past Year Even Though It Is the Number One Way Americans Donate to Causes - - Sacramento Bee New MSLGROUP Findings Show the Rising Disconnect Between the Causes Companies Support and the Products They Sell is Keeping People from Participating Go to article
07.13.11 · Bolder Giving: Attracting Young Wealthy Donors - - Chronicle of Philanthropy A live discussion forum discussing how to attract young wealthy donors. Go to article
07.06.11 · Causecast: How Brands, Employees, And Non-Profits Partner For Change - Simon Mainwaring - Fast Company In We First I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace. But exactly how does a brand do this? And in what ways can they engage their employees so that they not only earn goodwill with their customers, but also inspire their employees to promote their companies with pride? Go to article
07.06.11 · A Campaign That Honors, Empowers, Respects Mom - Maria Bailey - MediaPost All too often, it seems that the media spotlight shines on marketing initiatives gone bad. Unfortunately, the same viral buzz that is created with a good mom marketing program can take a brand mistake and catapult it to another level. I'm not going to waste my words here recapping all the social media tragedies of big brands; instead, I want to focus on successes. Go to article
06.23.11 · 7 Cause Marketing Lessons from Machiavelli - Joe Waters - Huffington Post Niccolo Machiavelli, the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. For a man so interested in statecraft, Machiavelli would appreciate the bottom-line benefits of cause marketing to causes and companies. Go to article
06.22.11 · Charitable Giving Rises 3.8% in 2010 - Seth Fiegerman - The Street Americans gave $290.9 billion in charitable donations last year, nearly 4% more than the previous year, according to a report from the Giving USA Foundation marking the first year-over-year increase since the recession began. Go to article
06.01.11 · In Search of Fairness: CSR and Advertising - Akhila Vijayaraghavan - TriplePundit Advertising has the power not just to sell a product but also to make an impression on how we view the company that renders the service or product. In India, the market for “fairness creams” (aka skin whitening products) is huge because having fair skin remains a beauty ideal. The Indian arm of Unilever, HLL introduced the trend-setting Fair & Lovely cream in the seventies targeted at women. Their adverts consistently sent out the message to young women implying that to be fair is to be beautiful.
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06.01.11 · The Business of Good: News for Socially Conscious Entrepreneurs - Chad Brooks - BusinessNewsDaily Socially responsible business practices -- including organic, fair trade, giving back and going green – are becoming the norm for for-profit, as well as nonprofit, businesses. We’re committed to covering this side of small business with our weekly wrap-up of news affecting businesses that have embraced this socially responsible model, combining a for-profit business with nonprofit sensibilities. Go to article
05.29.11 · Nonprofit Human Sustainability: A Competitive Advantage? - Val Miranda - TriplePundit Attention all values-based workers! There is a nonprofit down the street that pays like Google and lets you work from home. It offers flexible hours, a great work environment, and discounted childcare. Would you run to check it out? I bet the answer might be a loud ‘yes.’ It does not sound like any of the nonprofits I have worked for in the last twenty years, but I know there are quite a few out there. Go to article
05.25.11 · How To Give To Charity - - SmartMoney Just as you would spend any dollar, make smart, well-informed decisions when making donations. Go to article
05.25.11 · Don't abandon CSR for creating shared value just yet - John Elkington - Guardian Although CSV has many virtues, it is unlikely to deal with the thornier CSR issues such as human rights or corruption Go to article
05.19.11 · Companies bring CRS to the boardroom - Sara Stroud - Sustainable Industries What’s driving big companies’ corporate social responsibility efforts?Increasingly it’s shareholders, according to a new report from Ernst & Young. The auditing and consulting firm estimates that shareholder resolutions targeting environmental and social issues could account for half of all resolutions in 2011. Go to article
05.18.11 · 8 Out of 10 Women Believe in Supporting a Cause - Cynthia Boris - Marketing Pilgrim Cause marketing isn’t just for non-profits. Almost every high profile company has been involved in some kind of charity effort to the point where it can look more like a play to up profits and less like an honest attempt to do good. Go to article
05.16.11 · Urban Outfitters' Cause Marketing for NPR Is a Poor Fit - Joe Waters - Huffington Post As originally reported by Fast Company, Urban Outfitters offers a specially branded NPR tee on the public radio station's website for $20. Profits support NPR. Nice cause marketing (purchased-triggered donation, more specifically). Go to article
05.13.11 · Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video - Grant Crowell - I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our own tips for businesses on how to do their own social video in “cause marketing.” Go to article
05.11.11 · Life beyond surveys - Brian Tarran - Research Live The acquisition of social media research firm Conversition might seem like something of a departure for online survey specialist E-Rewards, owner of Research Now and Peanut Labs, but CEO Chris Havemann says it fits perfectly with his vision of the group as a provider of digital data in a rapidly evolving industry. Go to article
05.09.11 · Fine-Tune Your Philanthropy - Naveen Jain - Opening up your checkbook may seem like a way to help a cause. But without careful thought, that altruistic action could fizzle. To achieve sustainable philanthropy, follow this five-point plan. Go to article
05.01.11 · How Brands Ensure Purpose Doesn’t End Up As Greenwashing - Simon Mainwaring - Fast Company As the business marketplace moves closer towards being a comprehensive social experience, the onus falls upon brands to be more defined in terms of what they stand for, their core values and how they communicate them to their community of customers. While that may sound simple it's very complicated to execute. Go to article
04.22.11 · Cause-Related Video Marketing: What Stonyfield and Honest Tea Can Teach Us - N/A - The Video Commerce Consortium As a tie in with April’s “Earth Month”, the CEOs of two organic produce companies, Stonyfield Farm and Honest Tea teamed up for a “cooperative video contest” with two objectives: Promote the companies’ partnership for Earth Month, and generate more awareness of the benefits of organic food and beverages. Below I have outlined how we can learn from their example of doing video in a “cause-related marketing” campaign, and have listed some tips for how your own business can do cause-related video marketing and practice corporate social responsibility. Go to article
04.12.11 · Cause Marketing – Does the Motivation Matter? - Krystal Kavney - TriplePundit Cause marketing is on the rise from business and nonprofit partnerships to social media fund raising. The success of media darlings TOMS shoes and its nonprofit partner, Friends of TOMS, was due to the direct connection of the sale of a product to the cause it supported. The TOMS business model was created in such a way that neither organization would have likely seen the huge scale of consumer and financial support without the partnership of the other, landing the company on the number 6 spot on the Fast Company 2010 Top Ten Most Innovative Retail Companies. Although businesses do not often exist just to further a cause, there are many opportunities for these types of partnerships to lead to financial gains for business and nonprofit organizations. Go to article
04.06.11 · Not as Good as Giving - Study Finds Cause Marketing Drives Down Donations - James David Morgan - The Nonprofit Quarterly Times A University of Michigan study has found that cause marketing hurts charitable giving. More precisely, the study found that giving decreased if a donor had previously purchased a cause-related product, even if the donor was going to make the purchase independent of any charitable considerations. As a result of her findings, Professor Aradhna Krishna, the study's lead researcher, suggests that maybe not all giving is good giving. Go to article
03.31.11 · Buying Products Tied to Charities Depresses Giving, New Study Finds - Raymund Flandez - The Chronicle of Philanthropy Fund raisers have long worried about a possible downside to corporate-charity marketing deals—that people who buy a special brand of yogurt or computer or stuffed animal because a retailer promises to give a small percentage of the purchase price to a good cause will figure they have met their charitable obligation and not give as much in direct donations. Go to article
03.24.11 · 10 Tech Tools for Cause Marketers - Joe Waters - Selfish Giving Here’s a list of ten tech tools companies and causes can use for cause marketing to raise money and awareness. Go to article
03.23.11 · Beyond The Swag: Bloggers Use Social Media To Do Good - Stephanie Azzarone - MediaPost Brands have long recognized the power of cause marketing to help them stand out from the crowd and generate consumer loyalty. They have often reached out to moms in social media to engage their support. What's new is that blogger-brand cause partnerships now go both ways: The women who are heavily involved in social media are increasingly recognizing that they themselves can use their influence to initiate change to help others. Go to article
03.11.11 · Doing More by Doing Even Less - Jesse Weaver - Advertising Age Boulder Digital Works Student Offers Four Tips for Changing Behaviors Go to article
03.01.11 · UPS and Corona Take First Shots at 'March Madness' - CHristopher Heine - ClickZ The UPS Store and Corona are among the earliest brands tipping off "March Madness" campaigns. While the beer company launched a cause marketing initiative today, the shipping services retail firm debuted a Facebook-driven effort on Feb. 21. Go to article
02.18.11 · Online giving rises by 35 per cent in the US - Celina Ribiero - Donors in the US are getting more comfortable giving via the internet according to new research which shows a 34.5 per cent spike in online giving in that market last year. Go to article
02.17.11 · Charitable Deduction Limit: Bad For Art Nonprofits? - Elizabeth Blair - President Obama unveiled his 2012 budget on Monday, proposing a raft of spending cuts and tax hikes. It includes a proposed limit on the charitable deduction for the top income bracket, which has nonprofit organizations concerned. Go to article
02.14.11 · GiveBack.Org Turns Anyone into a Philanthropist - - A new website,, helps anyone establish a personal foundation for charitable giving – turning them into a philanthropist like a Mark Zuckerberg, Bill Gates, or Rockefeller. The website makes it easy to manage one's charitable giving and, best of all, grow their foundation's assets doing ordinary things, helping ordinary people donate beyond their ordinary means Go to article
02.10.11 · The Rise of Crowdsourcing in Corporate Social Responsibility - Paul Massey - Huffington Post In the past few years, we've seen several high-profile corporate social responsibility programs (CSR), in particular the Pepsi Refresh Project (a client of ours), Chase Community Giving and Target's Bullseye campaign, dominate the conversation of how companies are making a social impact. Go to article
02.01.11 · Peter Jackson Raises $2 Million To Go After Cause Marketers At The Experience Project - Erick Schonfeld - TechCrunch Cause marketing is taking off, with social networks like Facebook and Twitter providing the fuel, and companies are repositioning themselves to take advantage of these new marketing dollars. Peter Jackson, A silicon Valley veteran who was the CEO of Granite Systems and Intraware in the 1990s and sits on Eventbrite’s board, is putting on his CEO hat again to take the reigns at the Experience Project. The company, which also runs Twitcause and Broadcause, is in the midst of raising $2 million from D.E. Shaw and other investors. Go to article
01.31.11 · Giving grew in 2010; more expected in ‘11 - - Philanthropy Journal Charitable giving in the U.S. grew 6.6 percent in 2010 after falling an unprecedented 5.7 percent in 2009, and is expected to grow another 2.5 percent in 2011, a new report says. Go to article
01.27.11 · Ciara shares her charity goal this year - - USA Today As our inspiring young Kindness Challenge participants work to reach their philanthropic goals over the next several weeks, we've asked several folks to lend their advice. I guess you could call them our Kindness Challenge mentors. So from cause marketing experts to a literary agent, all of our participants are enjoying one-on-one mentoring sessions this week, which you'll hear more about in their next update. Go to article
01.25.11 · Is CSR Redefining Career Coaching On America’s Campuses? - Aman Singh - Forbes With more misinformation out there than real, practical tips on careers (and companies) that embrace corporate social responsibility, how can we ensure that the thousands of Amandas and Breas not only get more out of their business education but also find productive avenues to pursue a career that is rewarding both financially and personally?
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01.20.11 · A majority of Canadians consider themselves "Ethical Consumers" - - Abacus Data This is the second release in a six-part series from Abacus Data on Canadian consumers’ attitudes and behaviour on corporate and community social responsibility.  Abacus Data has partnered with the Corporate and Community Social Responsibility Conference held at Algonquin College in Ottawa, Ontario on this series. Go to article
01.10.11 · Consumer Philanthropy: It's a Good Thing - - TheWIP This article explains why consumer philanthropy is a good thing. Go to article
01.07.11 · Has Pepsi's Refresh Project Been Compromised By Cheaters? - Ariel Schwartz - Fast Company All is not well with the Pepsi Refresh Project, an online cause marketing campaign that allows participants to vote on where the company donates its cash. Nonprofit groups vying for funding from the campaign are now claiming that manipulated results have propelled recent winners to the top. Go to article
01.05.11 · Collection of Top Fundraising Ideas to Help Non-Profits - Joe DiDonato - San Francisco Chronicle
Fundraising troubles continue to plague the non-profit sector as many organizations report widespread declines in their contributions from fundraising events and other funding sources. Further complicating the situation is that most of these same non-profits are experiencing increased demand for their services.
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12.27.10 · Study: In-Store Cause Marketing Doesn't Engage Customers - Thomas Miner - Reuters A new report from Do Well Do Good, LLC, finds that the majority of consumers believe companies should be engaging in cause marketing initiatives and are willing to pay more for them, but feel that retailer practices around generating in-store consumer engagement for their efforts are lacking. Go to article
12.23.10 · When is charitable giving by firms more of a marketing ploy? - Michael Hiltzik - Los Angeles Times So-called cause-related marketing is inescapable this time of year. It's uplifting to see major corporations devote some of their wealth and influence to good works. But what's the motivation? Go to article
12.23.10 · Bank of America to match customer charitable giving - - The Boston Globe Bank of America, a national bank with a major presence in Massachusetts, said it has launched the “Gift for Opportunity” fund, a nationwide program that will support Feeding America, a hunger-relief organization, and Boys & Girls Clubs of America, whose network of 4,000 clubs provides a safe place for children to obtain healthy meals. Go to article
12.21.10 · Creative Corporate Giving – For the Holidays and Beyond - Katherine Pickus - TriplePundit Traditionally, the holiday season is a strong time for philanthropic giving. But a recent survey conducted by Harris Interactive indicated that the number of Americans who will refrain from making charitable donations has doubled since last year. Go to article
12.16.10 · Marketing the cause - Steven Dodds - MarketingWeek The Cancer Research study raises some valuable points and while making donating more accessible to young people through the use of mobile devices is important, it’s only part of the story. Go to article
12.13.10 · Corporate consciousness rising with customers' expectations - Joyce Smith - Kansas City Star
Socially conscious companies — or those that want to seem that way — are extending their giving to other seasons. They identify charities that fit their target markets, make sure their customers know they are being good community citizens, and then get their customers involved, maybe even asking them to chip in with donations of their own.
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11.29.10 · 5 Creative Social Good Campaigns for the Holiday Season - Geoff Livingston - Mashable With the holiday shopping season upon us, it’s common to see companies and causes use these days as an opportunity to mix in a little social good and entice buyers to choose their products and services. Here’s a look at five holiday cause marketing campaigns that use social media to win buyers and do good at the same time. Go to article
11.09.10 · CSR is about ‘purpose’; corporate philanthropy and cause marketing is long dead - - The recently released Good Purpose Global Study by Edelman reveals that consumers want corporations to place the interests of society on at least an equal footing with making a profit. Go to article
11.04.10 · Carol Cone to corporate America: 'Cause marketing is dead (as we know it)' - - USA Today Are consumers more likely to buy a product when there is a pink ribbon on the label? Probably not, says a new study out from the cause marketing gurus at Edelman. Go to article
10.21.10 · Shoppers eyeing companies' causes, not just their products - Joyce Gannon - Pittsburgh Post Gazette
Whether they're shopping for groceries, fashions or a financial institution to take care of their investments, consumers these days want much more information than what their purchase will cost or how much service they can expect. They need to know what the retailer or bank is doing to improve the environment and whether the company contributes to charities.

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10.20.10 · Social Good Is as Easy as Texting - Zachary Sniderman - Text messages are the new black when it comes to raising money for social good. Go to article
10.17.10 · The pink-ribbon backlash - Erin Anderssen - The Globe and Mail This article is critiquing the pink ribbon campaigns around the world.
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10.10.10 · Consumer Watch: Changes ahead in giving - Iris Taylor - Richmond Times Dispatch Sea changes are under way in the world of philanthropy. Some trends are not good. At least one may fundamentally alter the way you make donations. Go to article
10.07.10 · Taking in a view of the future of market research - Brian Tarran - On the first floor of the Eiffel Tower, researchers gathered yesterday to consider the future of the market research industry. Brian Tarran listened in. His conclusion: not only will agencies need to justify themselves as valued partners to corporations, they’ll need to win over technology-empowered consumers. Go to article
10.05.10 · What to expect from cause marketing in 2010 holiday season - Kristina Knight - During the 2009 holiday shopping season many brands received a lift from partnerships with non-profit organizations. As we've made our way through three major 2010 holidays - Valentine's Day, Mother's Day and Father's Day, cause marketing has continued to grow. Two cause marketing experts offer insight into what brands and marketers might receive from a 2010 holiday cause marketing campaign. Go to article
10.05.10 · Give back, feel good. But to whom, and how much? - Simon Avery - The Globe and Mail Very few companies have been able to generate such a national impact with their community investments, but many are trying today to give their social responsibility projects more punch as it become increasingly common for customers to ask what a business is doing for its community. Go to article
10.03.10 · How to Squeeze More Value From Attending a Nonprofit Conference - Maureen West - Chronicle of Philanthropy Time- and budget-strapped nonprofit employees need to make the most of chances to build their professional networks at conferences. Go to article
09.28.10 · Cause Marketing's Still All to the Good - Mark Dolliver - Adweek A survey for Cone LLC, an Omnicom Group unit that specializes in the field, finds consumers still want companies to be engaged with good causes and will reward those that rise to the occasion. Go to article
09.28.10 · Ford, Pandora Launch Cause-Marketing Effort - Karl Greenberg - MediaPost Ford and Web radio station Pandora are partners in a new cause-marketing push featuring artists John Legend and Jewel.
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09.28.10 · A Crusader for Charity - 2morrowknight - The Huffington Post Through recession, natural disaster, war, and any other challenge to humanity, one thing remains constant: the need for sharing and giving to improve lives in every corner of the globe. Go to article
09.21.10 · Cause Marketing: Consumers Can't Get Enough - Sustainable Life Media - Reuters Forty-one percent of Americans claim that they have purchased a product within the last 12 months due to the brand's affiliation with a social or environmental cause and 83 percent of consumers say that they want more products that they use to benefit causes that they personally care about, says a new study issued this week by Cone. Go to article
09.21.10 · Consumers Want More Cause Marketing - - eMarketer Moms and millennials love socially and environmentally conscious efforts. Go to article
09.21.10 · Cisco: Creating an ecosystem of giving back to society - - In this interview, CNBC-TV18's Executive Editor Shereen Bhan caught up with John Chambers to talk to him about Cisco’s social activities. Go to article
09.20.10 · Millennials, Moms Seek More Cause Marketing - Sarah Mahoney - While consumers are bombarded with cause-related marketing pitches, it seems they still can't get enough. The new Cone Cause Evolution Study, part of its 17-year benchmark study, reports that 83% of Americans want to see more. (Moms and Millennials, ages 18-24 years, are the biggest fans.) Go to article
09.20.10 · Keep online survey questions short and simple, study advises - Robert Bain - Research-Live Rushing through long or difficult questions in online surveys harms data quality more than any other type of respondent behaviour, a new study suggests. Go to article
09.12.10 · Why every company needs a cause - - CNN BusinessBlogs Every year, companies spend billions of dollars on good causes. But in this challenging economy, corporate giving is taking on a new level of importance. Go to article
09.10.10 · mGive and The mGive Foundation to Raise Funds for Firefighters Fighting the Fourmile Canyon Wildfire in Boulder, Colorado - Bre Zigich - PR Newswire mGive, the leading mobile donation platform provider in the United States, and its 501(c)(3) partner, The mGive Foundation, today announced they will launch the "text FIRE to 27722" mobile donation campaign to raise funds for the Boulder County Firefighters Association. Donations raised through $10 text message pledges will assist the firefighters affected by the Fourmile Canyon Wildfire burning in Boulder, Colorado. The Fourmile Canyon wildfire has burned over 6,300 acres and forced the mandatory evacuation of more than 3,000 residents living in the steep, rugged and heavily forested foothills west of the City of Boulder. Teams are on site to catalog burned structures and to investigate the fire's cause and origin. More than 500 firefighters, from at least 35 local, regional and national agencies are working to contain the active fire. Five air tankers, three helicopters and 24 engines have joined the effort. Currently, the homes of at least nine firefighters have been lost while they were battling the inferno and numerous others have been displaced by the evacuation. Additionally, multiple fire stations have been destroyed and numerous others damaged. Go to article
09.10.10 · Study: More Wall Street Analysts Buy Corporate Social Responsibility - Michael Connor - Business Ethics Wall Street analysts who issue “buy” and “sell” recommendations on publicly-held companies are increasingly awarding more favorable ratings to firms with corporate social responsibility (CSR) practices, according to a new academic study. The study examined data on 4,109 companies over a 16-year period.  It found that from 1993-1997 a company’s CSR strength had a “significant negative impact” with sell-side analysts.  Since 1997, however, the perception has become more positive. Go to article
09.10.10 · Dole highlights responsibility efforts - Carl Collen - Dole Food Company president and chief executive officer David DeLorenzo has this week highlighted his group's ongoing corporate responsibility and sustainability efforts in Central America. Mr DeLorenzo's introduction focused on Doles long-standing contribution to the development of communities in Central America, while he also outlined the group's efforts to address the company's 'three pillars of sustainability' - namely carbon footprint, water use and soil conservation. Go to article
09.09.10 · Bresette + Company to Lend Helping Hand to Non-profit Organization - The Samaritans of Rhode Island Suicide Prevention and Resource Center - - PR Newswire Bresette + Company is currently editing footage from a testimonial video filmed in mid August. The film consists of several heart-breaking stories of surviving family members and friends of suicide victims, and will be shown at their upcoming fundraiser event, and will also be viewable on the organization's website.  All services rendered to the Samaritans of Rhode Island Suicide Prevention and Resource Center are being delivered pro bono, as a way for Bresette + Company to give back to a worthwhile cause that is in desperate need of funds to stay open. Bresette + Company, a high performance marketing and consulting team, is working with a truly selfless non-profit organization, Samaritans of Rhode Island Suicide Prevention and Resource Center, to develop a new program, the "Fundraising and Planned Charitable Giving Program," in order to raise money for the organizatio Go to article
09.01.10 · Intel renews its support for the Asian Forum on Corporate Social Responsibility 2010 in Kuala Lumpur - Rashima Tandon - Web Newswire Kuala Lumpur- Intel once again will play a major role as a Strategic Partner of the ninth annual Asian Forum on Corporate Social Responsibility (AFCSR) and will host the Asian CSR Awards to be held in Kuala Lumpur, Malaysia on October 21 & 22, 2010. The theme of the conference is “Improving Business Competitiveness through CSR.” Go to article
08.31.10 · Fry's helps Yuma food bank - Stephanie A. Wilken - Yuma Sun Fry's Food Stores, along with parent company Kroger, made a $10,528 donation to the Association of Arizona Food Banks (AAFB), according to a news release Tuesday from the organization.The funds will help assess the prevalence of hunger and develop strategies to alleviate hunger. In addition, the funds will support the distribution of food to regional food banks throughout the state, with an emphasis on rural areas.
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08.31.10 · Survey points to a generation gap over corporate social responsibility - Adrian Morrow - The Global and Mail The most recent survey, which focuses on corporate social responsibility (CSR), points to a generation gap between younger consumers and baby boomers when it comes to the importance of a company’s reputation for CSR. In the survey, only 16 per cent of those under the age of 30 said a company’s reputation was “very important” for them in making product choices, compared with more than 75 per cent of respondents over the age of 55. Go to article
08.11.10 · During downturn, corporate giving focuses on basic needs - Christie Garton - USA Today Even though the recession hurt corporate charitable giving last year, some areas of giving increased, including health and education. Go to article
08.10.10 · Corporate Social Responsibility of the Rich and Famous - John Connelly - Business Review Canada Royal Bank of Canada, Enbridge and Rogers Communications embrace the value of CSR policies and reap great returns on investment. Go to article
08.09.10 · Live chat: 'Corporate Giving During Uneasy Times' - - USA Today USA Today's Kindness Community explains their live online discussion about how to seek corporate grants and the trends that are shaping corporate philanthropy. Go to article
08.05.10 · Charity Brawl: Nonprofits Aren't So Generous When a Name's at Stake - Clifford Marks - Wall Street Journal As the leading breast-cancer charity, Susan G. Komen For the Cure helped make "for the cure" a staple of the fund-raising vernacular.The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase. Among them are "Juggling for a Cure," "Bark for the Cure," and "Blondes for the Cure."Komen sees this as imitation, and it's not flattered. Instead, it's launching a not-so-friendly legal battle against kite fliers, kayakers and dozens of other themed fund-raisers that it contends are poaching its name. Go to article
08.05.10 · Huge Gulf spill draws few donations - - MSNBC Compared with Katrina and 9/11 disasters, people keeping wallets closed. Go to article
07.12.10 · Depending on the Kind-ness of Strangers - Stuart Elliot - New York Times A line of snack bars is trying to live up to its brand name with an initiative that offers a twist to the typical cause marketing effort. Go to article
07.06.10 · Staples Enlists Celebs For Back-To-School - Tanya Irwin - MediaPost Staples is ramping up its back-to-school charitable effort with the help of three celebrities in a digitally focused effort. Go to article
07.06.10 · New social media site makes donating to charity easy - Molly Jasinski - USA Today The newly established website gives non-profits a new voice and Twitter users a new opportunity to never miss an opportunity to electronically lend a hand. Go to article
07.05.10 · The math (and morality) of giving - Rob Baedeker - San Francisco Chronicle Experrts say charitable donations are affected by factors such as the donor's (real or perceived) financial security, sense of moral obligation and personal connection to a cause. Go to article
06.30.10 · Celebrity Charities: Good For Image, But What About Good Works? - Monte Burke & William Barrett - Forbes Celebrity charities are good for image, but what about good works? Oprah, Rosie O'Donnell charities run high expenses. David Letterman, Alec Baldwin, Steve Martin keep costs low. Go to article
06.28.10 · How to Get the Social-Media Generation Behind Your Cause - Ann Marie Kerwin - Advertising Age For young adults, activism can be hitting 'like' on Facebook, but brands can use this to their advantage... Go to article
06.28.10 · Turning Facebook ‘slactivists’ into ‘activists’ - Helen Popkin - MSNBC Helen Pompkin explain how to turn Facebook ‘slactivists’ into ‘activists’.
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06.23.10 · Designer Pledges $2 Million to Antipoverty Program - Shelly Banjo - Wall Street Journal Designer Tommy Hilfiger is looking to bring the idea of ending global poverty into fashion with a new upcoming cause marketing campaign in 2011.
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06.01.10 · YouTube: Cause Celeb - Sheila Shayon - Brand Channel Ad Age recently named its top five picks for cause-marketing related videos, led by the Haagen-Dazs "Help the Honey Bees" campaign above. Go to article
06.01.10 · The Day Cause Marketing Died - Mike Swensen - Advertising Age This article explains how to keep consumers from getting fed up with corporate efforts. Go to article
05.28.10 · If Charities Can’t Capture Attention, What Should You Do? - Adrian Ott - Fast Company This article explains what charities should do if they can't capture the publics attention. Go to article
05.09.10 · Ethical Lapse Costs Susan G. Komen Goodwill, Credibility - Geri Stengel - Business Ethics This article covers Susan G Komen's recent ethical lapse with cause-marketing partner KFC. Go to article
05.03.10 · Family and Corporate Philanthropy: Emerging Trends In India - K. Ramachandran - Forbes In this article Professor K Ramachandran, Thomas Schmidheiny Chair Professor of Family business and Wealth management at ISB and Rachna Jha, Research Assistant, encapsulate the growth of philanthropy in India. Go to article
04.27.10 · QSRs kick off cause marketing efforts - Christa Hoyland - QSR Web This article is a roundup of several quick-service brands from various segments that have recently launched cause-marketing campaigns.
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04.26.10 · 10 Commandments of Cause Marketing - Joe Waters - Selfish Giving Joe Waters from Selfish Giving posts his top 10 commandments for cause marketing. Go to article
04.19.10 · Social networking sites set to go offline for charity - - Silicon India This article explains that social networking sites are looking forward to partake in corporate social responsibility (CSR) activities across the globe. Go to article
04.15.10 · Good cause, or just a good time? - Jean Hopfensperger - Star Tribune From 10Ks to pink ribbons, "cause marketing'' is hot. But participants should look into the details of such for non-profit events. Go to article
04.13.10 · How Charities Can Curb Turnover Among Fund Raisers - Holly Hall - The Chronicle of Philanthropy This article explains how charities can reduce turnover among fundraisers when the economy improves. Go to article
04.12.10 · What Makes Donors Give: a New Study Offers Clues - Holly Hall - The Chronicle of Philanthropy This article focues on a new study from the Association of Fundraising Professionals explaining: What Makes Donors Give.
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03.27.10 · Social Responsibility Boosts Brand Perception - Elena Malykhina - Adweek This article explains how social responsibility can boost brand perception. Go to article
03.21.10 · How Americans of Different Generations Give to Charity - - The Chronicle of Philanthropy This article gives a couple useful charts explaining how Americans of different generations give to charity. Go to article
03.16.10 · Would You Check in to a Box of Tampax? For Charity? - Kunur Patel - Advertising Age This article explains a new application called CauseWorld which allows consumers to use mobile-check-in services to earn money for charity. Go to article
03.16.10 · Fit Philanthropy: Walk a Mile With Cross-Country Man! - Deborah Dunham - That's Fit This article explains one man's trek on foot across the USA over the course of the next year. He wants to inspire people to turn off the TV and get involved in the world and serve others.
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03.15.10 · Disney Volunteering Effort Draws Praise and Criticism - Ian Wilhelm - The Chronicle of Philanthropy This article explains Disney's volunteering strategy and efforts while working with the HandOn Network. Go to article
03.11.10 · Want to stand out? Partner with a nonprofit for a cause - Kristina Knight - BizReport A new report from communications agency Cone finds that consumers are not only looking for causes to support but they are more likely to support the products of corporations who are supporting causes. Go to article
03.03.10 · Online Study: Haiti A Tipping Point For Giving - Kate Rogers - The NonProfit Times This article explains the results of a national survey of U.S. charitable donors. Go to article
03.02.10 · Putting the Social in Social Responsibility - Marian Salzman - The Huffington Post Explains and gives examples of how social responsibility has drastically changed for the better of the last few years.  Go to article
02.22.10 · The Power to Change Communities - Kim Gordon - Entrepreneur This article explains how cause marketing campaigns have the power to change communities.
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02.16.10 · Cause Marketing to Children - Alden Keene and Associates - Cause Marketing Blog This blog posting discusses cause marketing campaigns that are targeted towards children. Go to article
02.04.10 · Major beverage company launches social campaign to refresh communities - N/A - The Independent This article explains Pepsi's new user-friendly campaign (Refresh Project) that is based on social-cause marketing. Go to article
02.03.10 · Giving to colleges falls 11.9 percent... - Donna Goron Blankinship - Washington Post This article explains why charitable contributions to colleges and universities plummeted an average 11.9 percent nationwide in 2009. Go to article
02.01.10 · Once-Robust Charity Sector Hit With Mergers, Closings - Shelly Banjo & Mitra Kalita - The Wall Street Journal This article explains how the once booming charity sector is seeing a gigantic slowdown because of organizations merging and closing due to the economy. Go to article
01.31.10 · Pepsi Invites the Public to Do Good - Stuart Elliott - The New York Times Pepsi is inviting its customer to help them support social causes. They plan on using social media outlets like Facebook and Twitter help spread a message. Go to article
01.22.10 · Charities fight for piece of $5 million prize on Facebook - Eric Kuhn - This article explains how 100 different charities are competing against each other for a $5 million prize on facebook led by JPMorgan Chase. Go to article
01.13.10 · Organizations Helping in Haiti - Alden Keene and Associates - Cause Marketing Blogspot This article contains a list of organizations involved in the Haiti earthquake crisis. Go to article
01.12.10 · Nonprofits did OK in '08 but '09 won't be as rosy - Andrea Walker - The Baltimore Sun This article explains that in 2009 nonprofits are going to struggle even more than they did in 2008 due to the recession and as donors continue to pull back. Go to article
01.11.10 · 6 Ways to Succeed with Check-Out-Line Charity - Joe Waters - Selfish Giving This blog talks about check out line charity and teaches you how to succeed. Go to article
01.07.10 · Web Leading Channel for Cause Marketing - N/A - MediaBuyerPlanner This article goes over the leading cause marketing efforts in current events. Go to article
01.07.10 · Sorry I Gave at the Store - Eric Felten - The Wall Street Journal This article discusses the aspect of checkout-line-charity. More specifically, it explains how retailers are starting to make their customers dread storefront checkout. Go to article
01.06.10 · The Most Influential Cause Marketing Campaigns of All Time - David Hessekiel - David Hessekiel, founder of the cause marketing forum goes over the top ten most influential cause marketing campaigns of all time. Go to article
01.04.10 · What is Cause Marketing? - Joe Waters - Selfish Giving This posting helps explain what cause marketing really is giving clarifications and examples. Go to article
01.01.10 · Overwhelmed by check-out-line charity - Michael May - American Public Media This article explains the overwhelming aspect of check-out-line charity. Go to article
12.29.09 · Whole Foods Launches Resolution Facebook Application - N/A - SuperMarket News Explains Wholefoods new launch of their new resolution facebook application. Go to article
12.23.09 · Win-Win-Win-Win Philanthropy: Corporate Philanthropists, Advertisers, Marketers & Nonprofits Must Work Together to Achieve Maximum Impact - Maureen Flynn - onPhilanthropy This article talks about corporate philanthropy trends are showing an increasingly significant amount of overlap among cause marketing, corporate philanthropy, public relations and CSR Go to article
12.18.09 · Cause marketing: Giving profits to charity - Janine Popick - VatorNews Explains how including cause marketing in your company can boost your business, your cause & employee morale. Go to article
12.17.09 · Pepsi Benches Its Drinks - Suzanne Vranica - Wall Street Journal Pepsi ditches the super bowl for a cause marketing campaign targeting kids at school. Go to article
12.17.09 · Kenya Airways launches credit card loyalty program - - "Credit card rewards programs continue to grow in popularity with consumers and the rewards program is still a major factor when consumers are deciding ... Go to article
12.17.09 · Competition Challenging Kroger Strategy in the Recovery - Mike Duff - BNET It has developed loyalty card and private label programs that allowed it to sell more product tonnage in the past quarter even if at lower prices that hurt ... Go to article
12.16.09 · Continental Airlines frequent fliers find new opportunities and problems with ... - Alison Grant - Plain Dealer "We're cutting your benefits, we're increasing your fees and thank you for 17 years of loyalty in the program," said Trump, president of school security ... Go to article
12.16.09 · Hilton, Virgin America partner on loyalty effort - - DM News Hilton HHonors, Hilton Hotels' loyalty program, has partnered with airline Virgin America on a program that allows members to earn Virgin rewards points for ... Go to article
12.16.09 · Three Best Ways to Use Social Media - Willa Plank - Wall Street Journal For example: On Twitter, if you know a person is a loyal customer, mention them in a post or announce a free service or product they've won for loyalty. ... Go to article
12.14.09 · 'Tis the Season for Charitable Giving: 7 Extraordinary Nonprofits on Twitter - Yasamin Beitollahi - The Huffington Post Twitter is tunring into a conversational tool that is being used more and more by non-profits around the globe. Go to article
12.14.09 · Canadians trail U.S. in charitable giving - QMI Agency - Toronto Sun This article goes over the results of a survey done by the Frasier Institute on Canada's generosity Index. Canada's numbers are compared to the U.S. Go to article
12.14.09 · CMOs: Do You Really Care About Customers? - Mike Linton - Forbes Customer loyalty across a large business can only be built with a common customer view. Find some way to show how the customer sees the big picture and ... Go to article
12.11.09 · JD Power Survey: Mercedes Buyers Most Loyal - - U.S. News Rankings & Reviews Customer loyalty is an extraordinary test of vehicle quality and customer service. And no automaker has mastered building a loyal following quite like ... Go to article
12.10.09 · Holiday giving matters - Amy Dickinson - Los Angeles Times This article explains the importance of holiday giving and why it's so needed. Go to article
12.09.09 · Recipe for Joy: Sending E-Cards to Help the Hungry - Karen Egolf - Advertising Age Kraft Foods has partnered with American Greetings on an e-card program that benefits Feeding America, the nation's leading hunger-relief charity. Go to article
12.08.09 · Online Charitable Giving Strong this Holiday Season - Katherine Gustafson - This article goes over this years North American Technographics® Omnibus Online Survey and gives interesting results for online charitable giving. Go to article
12.08.09 · Funding Good Causes - Kelly Spors - Wall Street Journal Explains why some businesses might want to consider investing in charities by donating a portion of their profits. Go to article
12.08.09 · Verizon Debuts Customer-Loyalty Program - Aaron Baar - MediaPost Publications Verizon is launching its first customer-loyalty program, giving current customers the ability to purchase gift cards from ... Go to article
12.03.09 · Philanthropy as Enterprise - Tara Wilkinson - The Wall Street Journal Article cover philanthropic giving trends and how they're changing. Donors are now looking to give for a return on their money. Go to article
12.02.09 · Needy receive two-thirds of private charitable giving - Phillip Swagel - The Examiner This article explains foundation giving for health related causes in todays society. Go to article
11.30.09 · Americans still have giving holiday spirit: poll - Basil Katz - Reuters Article explains Americans giving habits including recent statistics from a survey during the 2009 Holiday season Go to article
11.19.09 · Slowdown in Charitable Giving Kicks In - PUI-WING TAM - Wall Street Journal Around a time of the year when charitable giving tends to increase Silicon Valley has experienced a unusual slowdown. Go to article
11.12.09 · Cause Marketing Creates a Buzz - Tim Parry - MultiChannel Merchant Gives examples of many new companies that are starting to include cause marketing programs in their marketing mix for the upcoming holiday season. Go to article
11.12.09 · GamesThatGive: You Play – Charities Win - Cie Nicholson - Advertising Age Article tells how an online gaming startup named "GamesthatGive" is rewarding its users with donations to many different causes. Go to article
11.10.09 · Nonprofits pinched - Chris Churchill - Times Union Goes over how the decline in donations to charities is stemming directly from government cuts. Go to article
11.09.09 · What's Wrong With Charitable Giving—and How to Fix It - Eisenberg - Wall Street Journal This article summarizes what's wrong with charitable giving today in society and gives 9 different ideas of changes that could possible work for the future. Go to article
11.08.09 · Philanthropy 2009 -- Four Ideas for Tough Times - Shelly Banjo - Wall Street Journal This article gives four smart strategies around different ways to give that will help people when giving in these difficult economic times.
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11.03.09 · Sara Lee Deli Fights Hunger With Twitter Feed - Karlene Lukovitz - MediaPost Summarizes a cause marketing effort by Sara Lee Deli that seeks to attract new Twitter followers while also fighting hunger. Go to article
11.01.09 · Product (RED)'s Impact Is Shrouded In Vague Answers - Tom Pope - The Nonprofit Times Many different corporations talk in generalities about high-profile giving. Go to article
11.01.09 · Cause Survey 2009: Committed to the cause - Tonya Garcia - PRWeek Summarizes and analyzes results and statistics from the 2009 PRWeek/Barkley Cause Survey. Go to article
10.29.09 · America's Top Charities Face Tough Fund-Raising Year - Noelle Barton & Caroline Preston - The Chronicle of Philanthropy A new survey by The Chronicle of Philanthropy explains that charities face another tough year of fund-raising ahead.
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10.28.09 · Ipsos goes social and makes everyone a pollster - Katie Bailey - Media in Canada Market-research giant Ipsos, launched a new online opinion website this week designed to form a dedicated community of users for future market research surveys. Go to article
10.27.09 · Non Breast Cancer Cause Marketing in October - N/A - Cause Marketing Blogspot Covers cause marketing related programs and campaigns other than breast cancer that occured in Octoober 2009. Go to article
10.23.09 · Causecast: Getting the Word Out, Bringing Donations In - Mary Catherine O'Connor - Triplepunit Explains how and why Causecast was created: Created to lower donation transaction fees for charitable organizations.
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10.22.09 · Economic crisis puts market research companies to work - Laura Culita - Wall-Street Despite the down economy and the futures poor outlook, market research companies are keeping busy. Go to article
10.22.09 · What Business Pros Can Learn from School Kids About Corporate Responsibility - Tom Savage - One doesn't need an expensive MBA or a degree in environmental sciences to learn about social and environmental responsibility. Go to article
10.22.09 · Top Business Schools Integrating Corporate Social Responsibility - Cindy Tickle - Matter Network Goes over the nations top ten business schools that are currently integrating Corporate Social Responsibility. Go to article
10.22.09 · Study: Consumers Embrace Merchants With a Social Purpose - N/A - MultiChannel Merchant This article write up summarizes findings in Edelman's 2009 Goodpurpose Consumer Study. Go to article
10.21.09 · Leading Global Market Research Firm Ipsos Launches New Online Opinion Community - - WebWire Leading global market and opinion research firm Ipsos announced the launch of, an online opinion community that seeks to enhance the way people share opinions online. Go to article
10.20.09 · Active vs. Passive Cause Marketing - N/A - Selfish Giving Explains the difference between active and passive cause marekting strategies. Gives examples of which retailers are currently doing both. Go to article
10.16.09 · The Dark Side of Corporations' Cause-Marketing - Kerry Golds - The Atlantic Many companies in October, National Breast Cancer Awareness month, take advantage of their cause-marketing related programs and trick the consumer. Go to article
10.16.09 · Ad Deals Let People Share in Charitable Giving - Ken Liebeskind - ClickZ Today more and more websites are promoting cause marketing for advertisers while giving users the opportunity to donate to charities without spending their own money. Go to article
10.16.09 · Money alone won't solve reputation problems - Erica Iacono - PRWeek Explains how money will not solve any corporate reputation issues and how CSR and cause marketing campaigns have a much better chance in the long run.
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10.08.09 · Getting Rid of the Fear in Cause Marketing - Kimberly Anderson Kelleher - Advertising Age When it comes to getting active in cause marketing, fear turns out to be a giant factor that is holding companies back.
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10.02.09 · The Cause Manifesto - Rick Ferguson and Sharon M. Goldman - Loyalty marketers are understanding the various reasons attributed to the idea of consumers demanding that companies embrace cause-related marketing. Go to article
10.01.09 · Marketing With Meaning! Is There Any Other Way? - Pete Blackshaw - Advertising Age Explains Bob Gilbreath's new book titled "The Next Evolution of Marketing: Connect With Your Customer by Marketing With Meaning". Go's over Bob's road map to brand-building with provided value. Go to article
09.30.09 · Who do you trust? - Phyliss Macfarlane - Research This article does in depth into what actual trust is, what drives trust in market research, and how is it recently changing in different markets. Go to article
09.28.09 · Nonprofit news is good news - James Rainey - Los Angeles Times Philanthropists such as Warren Hellman throughout California are stepping up to help fill the void left as advertising at traditional news outlets -- and the journalism that depends on it -- has withered away. Go to article
09.21.09 · Carl's Jr. and Hardee's Achieve $1 Million Fundraising Goal in the Fight Against Breast Cancer - - CXE Restaurants CXE Restaurants have reached their fundraising goal of $1 million dollars in the fight against breast cancer. In only three weeks this initiative ran by Carl's Jr. and Hardees restaurant chains acheived its goal. Go to article
09.14.09 · Invites Consumers to Search for the Cure® in the Fight Against Breast Cancer - - announces the launch of their new Search for a Cure program. This new program is a charitable commitment to Susan J. Komen for the Cure nonprofit organization. Go to article
09.14.09 · Gates Foundation gives $35M for banking services - Clay Holtzman - Pudget Sound Business Journal The Bill and Melinda Gates Foundation is donating $35 million to support a new coalition of banks and developing countries that is working to increase access to financial services for poor people earning less than $2 a day. Go to article
09.09.09 · Making your opinion count - Paul DesBarres - The Chronicle Herald Discusses the consumer views on market research and explains why participation is so important for the market and the consumer. Educating consumers and the media about changes in the market would be impossible without market research participation.

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09.03.09 · Finlandia Vodka consumers help the environment with purchases through November - - From September 2009 through November 2009 in states across the U.S., Finlandia Vodka will donate a tree through their new partner Trees for the Future. One tree will be donated for every certificate redeemed from specially tagged bottles of Finlandia. Go to article
09.02.09 · eBay Teams with Community of 88 Million Users to Create Positive Social Change - - CSRwire Ebay has announced the launch of its new corporate social responsibility campaign called "Give Good Green". This initiative is designed to help inspire their giant base of buyer and sellers to take part in a program working towards large scale positive social change. Go to article
09.01.09 · Seventh Generation Pledges $22,000 to the Ovarian Cancer Research Fund, Launches New Online Campaign to Raise Awareness of Ovarian Cancer Month - Seventh Generation - CSRwire Seventh Generation has launched a new campaign aimed towards Ovarian Cancer month. They are sponsoring a one day online event for women to share and learn about gynecological health on Go to article
08.31.09 · Retailers Get an A+ for School-Related Promotions - Julie Gallagher - SuperMarket News Corporate retailers are more than ever working towards school related cause marketing campaigns. Examples of current campaign are explained. Go to article
08.24.09 · Red Cross plans disaster preparedness cause campaign - Jaimy Lee - PRWeek The American Red cross aims to target moms and small businesses with their upcoming cause marketing campaign. The campaign will involve companies such as Clorox and aim to help with disaster preparedness. Go to article
08.24.09 · Men’s Wearhouse Launches 2nd Annual National Suit Drive - Men's Wearhouse - CSRwire Men's Wearhouse announced their 2nd annual national suit drive to help fight unemployment in the United States. They are donating suits while working with over 200 nonprofits to provide professional work attire to those in need. Go to article
08.05.09 · Social media website champions charity fundraising, volunteering - Jenna Weiner - TheDailyTell a social networking site for philanthropic programs and campaigns is driving a lot of new users charity fundraising and volunteering.

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07.29.09 · Just Cause: Finding the Perfect Cause-Marketing Fit - Patti Minglin - MediaPost

Directed towards moms getting involved with cause marketing opportunities. Gives great statistics and backgroud to help engage women in this cause marketing movement.

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06.23.09 · An Analysis Ranks Brands of Nonprofits - Stephanie Strom - New York Times Cone LLC and Intangible Business presents an analysis of the top ranked brands of nonprofits in the United States. Go to article
06.23.09 · Service initiative aimed at aiding economy - Andrea Stone - USA Today Michelle Obama is leading a new initiative called "United we Serve". Go to article
06.12.09 · More firms seek public's help in deciding where to donate - Lauren Ashburn - USA Today Explains how its becoming more popular now a days for a companies customers to decide where to distribute donations. Go to article
04.15.09 · Non-profits feel donors' financial pain - Oren Dorell & Tim Evans - USA Today The current state of the economy is affecting not only donors but the nonprofit organizations themselves. Some nonprofit organizations are struggling to stay afloat and many are simply going under. Go to article
11.30.-1 · Good-doing brands succeed - - In the end brands that support a good purpose usually succeed. Go to article
11.30.-1 · How to make your donations to Haiti charities count - Sandra Block - USA Today This article gives tips on how to make your donations to Haiti charities count. Go to article
11.30.-1 · Cause Marketing: Make $ and Help Somebody - Indiana Chamber of Commerce - This article touches on one of the most exciting developments in recent American commerce: the emergence of cause marketing. Go to article
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