White Papers

PRWeek Cause Survey 2007 (PDF)

This year’s PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back. In turn, those companies are responding with cause-related programs that engage not only consumers, but their employees as well.

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2008 Goodpurpose Consumer Study (PDF)

Globally, 52% of consumers are more likely to recommend a brand that supports a good cause than one that does not.

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Nonprofit/Corporate Collaborations: Corporate Relations Definitions

This white paper reviews the terms referring to relationships between companies and nonprofit organizations like cause marketing, corporate sponsorship or corporate social responsibility.

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Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

This white paper explores the benefits of charitable giving. It looks into the correlation of whether giving causes greater happiness with in people.

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Foundation Growth and Giving Estimates

This report provides a look at 2007 giving and directions for 2008 giving, together with aggregated actual 2006 giving and asset figures for more than 72,000 grantmaking U.S. foundations.

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Geography and Giving The Culture of Philanthropy in New England and the Nation

This study focuses on the charitable giving by geographic area and holds the interest of many who study philanthropy or are involved with fund-raising or financial planning.

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Weathering the Storm: The State of Corporate Citizenship in the United States 2009The 2009 State of Corporate Citizenship in the United States surveys the attitudes and actions of senior executives in small, medium and large businesses regarding corporate citizenship. Get White Paper
2009 Edelman Goodpurpose Consumer Survey Report FindingsThe 3rd annual Edelman goodpurpose™ Consumer Study reveals consumer insights on significant issues around giving in 2009. Relates and compares figures to past surveys and studies done in previous years.
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How It Works Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.

How Does It Work?

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The first step in revolutionizing how we give, how we research, and how we accept assistance starts with registering with the Pause to Support a Cause program. Choose to get involved personally, request more information on how to become a corporate user of the Pause Research Panel, or register your charitable organization and start tapping into a broad audience of invested, philanthropic consumers looking to learn more about how to support causes that strike a chord. Register today Read more

Chief Marketing Officer Council

Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council

Strategic Sponsors & Partners
Brand Boosters
About the Program
Pause to Support a Cause will connect global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating" in funded market research programs around the world. More Read more

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