White Papers

PRWeek Cause Survey 2007 (PDF)

This year’s PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back. In turn, those companies are responding with cause-related programs that engage not only consumers, but their employees as well.

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The Nonprofit Times Top 100 (PDF)

An in-depth study of America's largest nonprofits.

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Nonprofit/Corporate Collaborations: Corporate Relations Definitions

This white paper reviews the terms referring to relationships between companies and nonprofit organizations like cause marketing, corporate sponsorship or corporate social responsibility.

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The impact of the economic downturn on the nonprofit sector

White paper highlights the challenges, ideas and opportunities from a roundtable discussion among leading New York nonprofits in December 2008

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Creating a Dialogue in Religious FundraisingSpecial report focusing in on how listening to concerns within demographics has proven to be a winning strategy for religious fundraising.
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Weathering the Storm: The State of Corporate Citizenship in the United States 2009The 2009 State of Corporate Citizenship in the United States surveys the attitudes and actions of senior executives in small, medium and large businesses regarding corporate citizenship. Get White Paper
2009 Edelman Goodpurpose Consumer Survey Report FindingsThe 3rd annual Edelman goodpurpose™ Consumer Study reveals consumer insights on significant issues around giving in 2009. Relates and compares figures to past surveys and studies done in previous years.
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2010 Cone Nonprofit Marketing Trend TrackerThe 2010 Cone Nonprofit Marketing Trend Tracker presents the findings of an online survey conducted February 11-12, 2010 by Opinion Research Corporation among a representative U.S. sample of 1,055 adults comprising 510 men and 545 women 18 years of age and older. Get White Paper
How It Works Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.

How Does It Work?

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The first step in revolutionizing how we give, how we research, and how we accept assistance starts with registering with the Pause to Support a Cause program. Choose to get involved personally, request more information on how to become a corporate user of the Pause Research Panel, or register your charitable organization and start tapping into a broad audience of invested, philanthropic consumers looking to learn more about how to support causes that strike a chord. Register today Read more

Chief Marketing Officer Council

Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council

Strategic Sponsors & Partners
Brand Boosters
About the Program
Pause to Support a Cause will connect global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating" in funded market research programs around the world. More Read more

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