09.01.10 · Anything's Possible Through Crowdsourced Corporate Donations - Nancy Lublin - Fast Company As crowdsourced corporate giving becomes ubiquitous, Nancy Lublin offers tips to win those contests -- and the increasingly big bucks. Go to article

08.31.10 · Fry's helps Yuma food bank - Stephanie A. Wilken - Yuma Sun Fry's Food Stores, along with parent company Kroger, made a $10,528 donation to the Association of Arizona Food Banks (AAFB), according to a news release Tuesday from the organization.The funds will help assess the prevalence of hunger and develop strategies to alleviate hunger. In addition, the funds will support the distribution of food to regional food banks throughout the state, with an emphasis on rural areas. Go to article

08.10.10 · Corporate Social Responsibility of the Rich and Famous - John Connelly - Business Review Canada Royal Bank of Canada, Enbridge and Rogers Communications embrace the value of CSR policies and reap great returns on investment. Go to article

08.09.10 · Newcomers to the region bring their charitable dollars with them - Jonathan O'Connell and Marjorie Censer - Washington Post The Washington area has been exceedingly fortunate -- or skilled, depending on one's perspective -- at attracting the headquarters of top American corporations in recent years. This article shows how newcomers to the D.C. region are bringing their charitable dollars with them.
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08.05.10 · Huge Gulf spill draws few donations - - MSNBC Compared with Katrina and 9/11 disasters, people keeping wallets closed. Go to article

07.06.10 · New social media site makes donating to charity easy - Molly Jasinski - USA Today The newly established website JustCoz.org gives non-profits a new voice and Twitter users a new opportunity to never miss an opportunity to electronically lend a hand. Go to article

07.05.10 · The math (and morality) of giving - Rob Baedeker - San Francisco Chronicle Experrts say charitable donations are affected by factors such as the donor's (real or perceived) financial security, sense of moral obligation and personal connection to a cause. Go to article

06.28.10 · How to Get the Social-Media Generation Behind Your Cause - Ann Marie Kerwin - Advertising Age For young adults, activism can be hitting 'like' on Facebook, but brands can use this to their advantage... Go to article

06.23.10 · Designer Pledges $2 Million to Antipoverty Program - Shelly Banjo - Wall Street Journal Designer Tommy Hilfiger is looking to bring the idea of ending global poverty into fashion with a new upcoming cause marketing campaign in 2011.
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06.10.10 · Corporate responsibility in a post-BP Digital Age - Caroline McCarthy - CNET This article explains how the recent BP oil spillage has changed corporate social repsonsibility for the future. Go to article

06.08.10 · The Parents Of CSR: Nike And Kathie Lee Gifford - James Epstein-Reeves - Forbes James gives the latest word on Corporate Social Responsibility. Go to article

06.07.10 · Review: Cause Marketing Forum Conference 2010 - Joe Waters - Selfish Giving This is a short review of the 2010 Cause Marketing Forum Conference. Go to article

06.01.10 · A Powerful Voice for Nonprofits - - Huffington Post This article explains how Shauna Causey, founder of Voluntweetup, is one of the most powerful advocates the nonprofit community.
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06.01.10 · The Day Cause Marketing Died - Mike Swensen - Advertising Age This article explains how to keep consumers from getting fed up with corporate efforts. Go to article

05.27.10 · YouTube's Must-See Cause-Marketing Picks - Ramya Raghavan - Advertising Age If your launching a corporate social-responsibility campaign, watch these five videos first. Go to article

05.23.10 · Corporate giving trends away from party in power - T.W. Farnham & Carol Leonnig - Portland Press Herald Corporate America is gambling on the minority in its political giving this year, assuming that Republicans will win big in the November midterm elections, an analysis of campaign finance reports shows. Go to article

05.16.10 · Thousands of nonprofits may lose tax-exempt status - - Yahoo News More than 200,000 small nonprofits across the nation are days away from losing their tax-exempt status because they haven't filed a new form with the Internal Revenue Service. Go to article

05.14.10 · Cause marketing can present legal trap - LaVerne Woods - Pudget Sound Business Journal This article explains how cause marketing campaigns can lead to a future legal trap. Go to article

05.09.10 · Ethical Lapse Costs Susan G. Komen Goodwill, Credibility - Geri Stengel - Business Ethics This article covers Susan G Komen's recent ethical lapse with cause-marketing partner KFC. Go to article

05.03.10 · Pepsi and its philanthropic move - Noopur Bapna - Marketing Transformation Forum This article touches on Pepsi's recent philanthropic move to pull out of advertising around the 2010 Superbowl. Go to article

04.27.10 · QSRs kick off cause marketing efforts - Christa Hoyland - QSR Web This article is a roundup of several quick-service brands from various segments that have recently launched cause-marketing campaigns.
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04.19.10 · Social networking sites set to go offline for charity - - Silicon India This article explains that social networking sites are looking forward to partake in corporate social responsibility (CSR) activities across the globe. Go to article

04.12.10 · Economist Urges Charities to Get Ready for the Economic Recovery and a Brighter 2015 - Caroline Preston - The Chronicle of Philanthropy Economist Susan Raymond Urges Charities to Get Ready for the Economic Recovery and a Brighter 2015. Go to article

04.05.10 · Guest Post: How Nonprofit Groups Can Benefit from Foursquare - Peter Panepento - The Chronicle fo Philanthropy This article offers insights and ideas on how nonprofit groups can best use the social-networking site Foursquare. Go to article

03.24.10 · The new age of philanthropy - N/A - livemint.com This article explains how India is in the early stages of a boom possibly spawning philanthropists. Go to article

03.24.10 · US charities hit by recession's impact on spending - Michelle Nichols - Reuters This article hits on how US charities are starting to feel the lag effects of the recession in 2010. Go to article

03.16.10 · Would You Check in to a Box of Tampax? For Charity? - Kunur Patel - Advertising Age This article explains a new application called CauseWorld which allows consumers to use mobile-check-in services to earn money for charity. Go to article

03.15.10 · Disney Volunteering Effort Draws Praise and Criticism - Ian Wilhelm - The Chronicle of Philanthropy This article explains Disney's volunteering strategy and efforts while working with the HandOn Network. Go to article

03.15.10 · Number of Charities and Foundations Passes 1.2 Million - Grant Williams - The Chronicle of Philanthropy According to the Internal Revenue Service, the number of charities and private foundations  increased by 4.3 percent from 2008 to 2009, reaching a total of more than 1.2 million.
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03.05.10 · What's Your Cause Marketing Schema? - Aldene Keene & Associates - Cause Marketing Blogspot This article helps explain different cause marketing schemes by highlighting examples of recently used campaigns from giant corporations. Go to article

03.01.10 · Charity campaigns increasingly important to companies’ marketing efforts - Steve Adams - The Daily News Tribune This article explains how charitable campaigns are becoming increasingly important to companies' marketing efforts. Go to article

02.22.10 · Cause Marketing: Selling Products Or Social Good? - Amil Husain - FrogLoop Blog This posting discusses whether or not your nonprofit can afford to not become part of a cause marketing campaign. Go to article

02.11.10 · Helping Nonprofits Raise Money Like Goldman Does - Amy Feldman - BusinessWeek This article explains how retired Goldman Sachs banker Chuck Harris is bringing Wall Street capital-raising methods to the nonprofit world. Go to article

02.03.10 · Giving to colleges falls 11.9 percent... - Donna Goron Blankinship - Washington Post This article explains why charitable contributions to colleges and universities plummeted an average 11.9 percent nationwide in 2009. Go to article

02.01.10 · Recession Forces Non-Profits To Merge, Close: WSJ - Frank James - NPR This Wall Street Journal article touches on how more and more nonprofit organizations are being forced to merge and close because of the current recession. Go to article

01.27.10 · Will Twitter Help Your Nonprofit Raise Money? - Joanne Fritz - Joanne's Nonprofit Blog This article discusses whether or not Twitter helps nonprofits raise money. Go to article

01.19.10 · Workplace and corporate giving 'hit by volunteering' - Kaye Wiggins - ThirdSector Go to article

01.13.10 · Organizations Helping in Haiti - Alden Keene and Associates - Cause Marketing Blogspot This article contains a list of organizations involved in the Haiti earthquake crisis. Go to article

01.12.10 · Nonprofits did OK in '08 but '09 won't be as rosy - Andrea Walker - The Baltimore Sun This article explains that in 2009 nonprofits are going to struggle even more than they did in 2008 due to the recession and as donors continue to pull back. Go to article

01.07.10 · Sorry I Gave at the Store - Eric Felten - The Wall Street Journal This article discusses the aspect of checkout-line-charity. More specifically, it explains how retailers are starting to make their customers dread storefront checkout. Go to article

12.31.09 · Charitable Giving Down In 2009 - Pam Fessler - NPR This article summarizes the charitable giving in 2009 and explains how it was a down year because of the recession. There also is a short radio radio clip to go along with the article. Go to article

12.23.09 · Win-Win-Win-Win Philanthropy: Corporate Philanthropists, Advertisers, Marketers & Nonprofits Must Work Together to Achieve Maximum Impact - Maureen Flynn - onPhilanthropy This article talks about corporate philanthropy trends are showing an increasingly significant amount of overlap among cause marketing, corporate philanthropy, public relations and CSR Go to article

12.17.09 · Competition Challenging Kroger Strategy in the Recovery - Mike Duff - BNET It has developed loyalty card and private label programs that allowed it to sell more product tonnage in the past quarter even if at lower prices that hurt ... Go to article

12.09.09 · Recipe for Joy: Sending E-Cards to Help the Hungry - Karen Egolf - Advertising Age Kraft Foods has partnered with American Greetings on an e-card program that benefits Feeding America, the nation's leading hunger-relief charity. Go to article

12.02.09 · Needy receive two-thirds of private charitable giving - Phillip Swagel - The Examiner This article explains foundation giving for health related causes in todays society. Go to article

11.24.09 · Corporate Social Responsibility in Russia - David Steer - The Moscow Times David Steer, VP and Director General for Kraft Foods Russia, explains his take on corporate social responsibility. Go to article

11.19.09 · Slowdown in Charitable Giving Kicks In - PUI-WING TAM - Wall Street Journal Around a time of the year when charitable giving tends to increase Silicon Valley has experienced a unusual slowdown. Go to article

11.17.09 · US charities expecting lean holiday - N/A - New Zealand Herald Article explains that US charities will most likely see a decrease in year-end donations.
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11.12.09 · Cause Marketing Creates a Buzz - Tim Parry - MultiChannel Merchant Gives examples of many new companies that are starting to include cause marketing programs in their marketing mix for the upcoming holiday season. Go to article

11.11.09 · For Causes, It’s a Tougher Sell - Stuart Elliot - The New York Times This article explains what the downturn in the economy has meant for the cause marketers, which depend on the kindness of shoppers to raise funds for nonprofit organizations. Go to article

11.09.09 · What's Wrong With Charitable Giving—and How to Fix It - Eisenberg - Wall Street Journal This article summarizes what's wrong with charitable giving today in society and gives 9 different ideas of changes that could possible work for the future. Go to article

11.05.09 · Nonprofits at Risk in Partnerships with Corporations - N/A - NewsBlaze Charities and other nonprofits may put their brand at risk when they partner with corporations on social responsibility (CSR) initiatives. Go to article

11.01.09 · Cause Survey 2009: Committed to the cause - Tonya Garcia - PRWeek Summarizes and analyzes results and statistics from the 2009 PRWeek/Barkley Cause Survey. Go to article

10.27.09 · Guide to Cause Marketing: Partnerships for Fundraising, Marketing Success - Sandra Sims - StepByStep Fundraising Explains how cause marketing can be an effective strategy for nonprofits large and small. Go to article

10.22.09 · What Business Pros Can Learn from School Kids About Corporate Responsibility - Tom Savage - GreenBiz.com One doesn't need an expensive MBA or a degree in environmental sciences to learn about social and environmental responsibility. Go to article

10.20.09 · Active vs. Passive Cause Marketing - N/A - Selfish Giving Explains the difference between active and passive cause marekting strategies. Gives examples of which retailers are currently doing both. Go to article

10.16.09 · How non-profits can use cause marketing - John Hayden - JohnHayden.com Video and article explains John Haydon's views and opinions of how non-profits can use cause marketing to their advantage.
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10.02.09 · Market research with a social mission - Peggy Connolly - Boston College: Center News & Features Blog Think about market research and the power of data, demographics and knowledge probably comes to mind. What if you added the power of passion that comes with supporting the mission of leading nonprofits?That’s what Ed Martin, director of international insights and new methods at The Hershey Company, has done with a new global initiative that will raise money for nonprofits while delivering research to participating companies. The new effort, called Pause to Support a Cause, will partner with nonprofits to create a database of millions of receptive panelists willing to take part in on-line surveys and market feedback studies. A dedicated campaign web site is now live atwww.surveyforgood.org. Go to article

10.01.09 · Health People's Art Auction To Be Held At Conde Nast Building In New York City - - Hamptons.com, NewsLI.com “See the Children Through the Trees," an exhibition and auction benefiting American AIDS orphans and parentless kids though the work of Health People will be on display at the gallery at the Conde Nast Building at 4 Times Square (42nd Street and Broadway) through Oct. 15. Featuring museum quality artwork focused on the theme of trees, it presents an intriguing range of work that conjures the many meanings - and absorbing images of nature. Go to article

09.30.09 · Some Social Media Tips for Cause Marketers - Scott Pansky - Advertising Age Today, digital strategies are essential for any effective cause marketing campaign. Scott Pansky of Allison & Partners shares some numbers on different digital strategies, then offers tips on best practices and techniques for using them. Go to article

09.29.09 · Many Companies Remain Committed to Good Corporate Citizenship Despite Rocky Economy - Jill Jusko - IndustryWeek Highlights important information gathered from the 2009 State of Corporate Citizenship in the United States survey.
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09.23.09 · Center’s new 2009 State of Corporate Citizenship report shows corporate responsibility weathering the economic storm - Vesela Veleva - Boston College Center for Corporate Citizenship Reports on the findings of the 2009 State of Corporate Citizenship report in the United States. Go to article

09.01.09 · Renewing Volunteerism - Michele Donohue & Mark Hrywna - The Nonprofit Times

Talks about renewing volunteerism and how President Barack Obama's national call for public service will compare to those of past presidents. Many people think that the volunteering movement is shifting to a more strategic way of thinking.

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08.27.09 · Nonprofit Groups Announce Event in New York to Mark September 11 - - The Chronicle of Philanthropy

Many nonprofit groups have teamed up with the Obama service campaign to launch special events in New York on September 11th.

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08.04.09 · Fundraisers’ Pessimism Hits 11-Year High - - The Nonprofit Times According to the latest Philanthropic Giving Index (PGI) which is done yearly by the Center on Philanthropy at Indiana University, the fundraising climate for U.S. charities has continued to decline in the first half of 2009. Go to article

12.31.69 · Good-doing brands succeed - - Canada.com In the end brands that support a good purpose usually succeed. Go to article

12.31.69 · Cause Marketing: Make $ and Help Somebody - Indiana Chamber of Commerce - Valpolife.com This article touches on one of the most exciting developments in recent American commerce: the emergence of cause marketing. Go to article