Books

Cause Marketing Cause Marketing

Author Joe Marconi has created the most comprehensive book on this timely subject. Explaining how to implement a cause marketing program, he joins with the organization Business for Social Responsibility (BSR) and discusses never-before-published case studies, such as Mattel, Eddie Bauer, General Mills, and Starbucks. BSR is a global resource for companies seeking to sustain their commercial success in ways that demonstrate respect for ethical values, people, communities, and the environment.

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Brand Spirit: How Cause Related Marketing Builds Brands Brand Spirit: How Cause Related Marketing Builds Brands

In Brand Spirit, they explain the way a number of such campaigns--including the American Express Charge Against Hunger, Avon's Breast Cancer Awareness Crusade, and Reebok's Human Rights Now! Tour--were developed to assist relevant programs as well as enhance corporate image. Pringle and Thompson show through these and other detailed case studies how mutually beneficial programs are devised and deployed, and what they can achieve. "Commercial enterprises will continue to see real benefits in helping ensure a harmonious balance between the stronger and weaker in society," they write, "and in structuring themselves to deliver the optimum blend of self-interested altruism to their communities."

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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

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The Market for Virtue: The Potential And Limits of Corporate Social Responsibility The Market for Virtue: The Potential And Limits of Corporate Social Responsibility

In the highly praised The Market for Virtue, David Vogel presents a clear, balanced analysis of the contemporary corporate social responsibility (CSR) movement in the United States and Europe. In this updated paperback edition, Vogel discusses recent CSR initiatives and responds to new developments in the CSR debate. He asserts that while the movement has achieved success in improving some labor, human rights, and environmental practices in developing countries, there are limits to improving corporate conduct without more extensive and effective government regulation. Put simply, Vogel believes that there is a market for virtue, but it is limited by the substantial costs of socially responsible business behavior.

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Strategic Corporate Social Responsibility: Stakeholders in a Global Environment Strategic Corporate Social Responsibility: Stakeholders in a Global Environment

Strategic Corporate Social Responsibility: Stakeholders in a Global Environment provides faculty and students with a comprehensive, stand-alone text to support traditional and innovative courses in corporate social responsibility (CSR). Integral to the book's unique format is the real-life "mini-case-study" approach across the spectrum of CSR topics, backed by Internet accessible references. Adopting a stakeholder approach to CSR, the content and format of this sourcebook defines CSR within the global communications environment in which multinational corporations operate today.

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Cause for Success: 10 Companies That Put Profit Second and Came in First Cause for Success: 10 Companies That Put Profit Second and Came in First

Cause for Success presents groundbreaking case studies that clearly demonstrate how social responsibility can drastically improve corporate health, growth and competitive edge. Each "high purpose" company featured in the book approached a serious world problem, such as poverty, inequity or environmental degradation, as a business opportunity, and made more money as a result! These winning achievements put enterprises driven only by profits at a serious disadvantage.

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Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational: The Hidden Forces That Shape Our DecisionsAn evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. Purchase from Amazon
The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning The Next Evolution of Marketing: Connect with Your Customers by Marketing with MeaningBob Gilbreath goes in depth into his new concept of Marketing with Meaning and how it represents the next evolutionary step in a progression following direct marketing and permission marketing. Purchase from Amazon
Corporate Social Responsibility and International Development: Is Business the Solution? Corporate Social Responsibility and International Development: Is Business the Solution?This book by Michael Hopkins is the first to explicitly link CSR with what corporations are actually doing in regards to development.
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Harvard Business Review on Corporate Responsibility Harvard Business Review on Corporate ResponsibilityCollection of articles around the latest thinking on the strategic significance of corporate social responsibility. Purchase from Amazon
The Debate over Corporate Social Responsibility The Debate over Corporate Social ResponsibilityThis book helps address the questions around corporate social responsibility by bringing together in one volume a variety of practical and theoretical perspectives.
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Strategic Market Research: A Guide to Conducting Research that Drives Businesses Strategic Market Research: A Guide to Conducting Research that Drives BusinessesIn Strategic Market Research, author Anne Beall shares her unique approach for conducting market research explaining the importance in the approach. Purchase from Amazon
Market Research Handbook Market Research HandbookThis is the fifth edition of the MARKET RESEARCH HANDBOOK. This edition has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research.  Purchase from Amazon
Market Research Best Practice: 30 Visions for the Future Market Research Best Practice: 30 Visions for the FutureThis book is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event program over the last decade and more. Purchase from Amazon
Marketing Research Marketing ResearchThis books explains when market research can and should be used, what alternatives exist and how to interprete the results to make more informed, better business decisions. Purchase from Amazon
How It Works Giving… and receiving… has never been easier. See how your time, your market research or your charity can get involved.

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The first step in revolutionizing how we give, how we research, and how we accept assistance starts with registering with the Pause to Support a Cause program. Choose to get involved personally, request more information on how to become a corporate user of the Pause Research Panel, or register your charitable organization and start tapping into a broad audience of invested, philanthropic consumers looking to learn more about how to support causes that strike a chord. Register today Read more

Chief Marketing Officer Council

Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council

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Pause to Support a Cause will connect global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating" in funded market research programs around the world. More Read more

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